This Saturday, November 27, is the first ever Small Business Saturday. The day after “Black Friday,” the traditional start of the Christmas shopping season, is being promoted by American Express and other partners as a day to patronize your locally-owned small business.
To back up its promotion, American Express is offering a $25 credit to the first 250,000 people who pre-register a credit card and spend at least $25 at a small, independently owned business on November 27.
The Small Business Saturday campaign on Facebook offered $100 worth of Facebook advertising to the first 10,000 businesses to sign up, along with free promotional materials. As of Friday, almost 1,000,000 Facebook users have hit the “like” button for Small Business Saturday.
The Chicago Convention and Tourism Bureau is one of 21 major sponsors for the event across the country.